Caliber Roofing is a Wilmington-based, owner-operated roofing and insurance restoration company. Marketing agencies, lead sellers, supplement writers, software vendors, staffing and back-office services — if you sell something a contractor our size would actually use, this is the front door.
This is not the partner page — agents, adjusters, GCs, and builders sending work our way, plus subcontractors and material suppliers, should head to Let's Partner. Homeowner with a roof problem? Use the contact page.
We are a small shop that does its own marketing, writes its own supplements, and built its own software. That is not a door closed — it means we know what this work costs and what good looks like. Bring specifics and you will get a real hearing.
SEO, paid ads, web, creative, direct mail
We run our own site and know what it cost to build. If you want to take over a channel, come with what you have done for roofing contractors specifically — not a deck about brand storytelling. Show the campaigns, the spend, and the calls they produced.
Bought leads, canvassing, call centers
We buy leads selectively and we track close rate on every source. “We have homeowners in your area” is not a pitch. Tell us where the leads come from, how old they are when we get them, and how many other contractors get the same one.
Supplement writing, Xactimate, claim documentation
Insurance restoration is most of what we do, so this is the category we scrutinize hardest. We already write our own supplements. To be worth outsourcing, you need to be faster than us or land line items we do not, and be able to prove it.
SaaS, aerial measurement, AI tooling
Fair warning: we built our own CRM, so anything that replaces it is a hard sell. Point tools that do one job well — measurements, imagery, document handling — are a much easier conversation. Lead with real pricing.
Answering services, VAs, bookkeeping, CSR
Storm season buries a small office in phone calls and paperwork. If you handle overflow calls, scheduling, claim admin, or books for contractors, tell us how coverage actually works — including nights and the week after a named storm.
Commercial insurance, legal, financing, collections
Contractor GL and workers’ comp, bonding, construction-law counsel, receivables and collections, homeowner financing programs. Coastal NC exposure is the differentiator here — carriers and lenders who do not understand named-storm risk waste everyone’s time.
Anthony reads these between job sites, so a complete first email gets a real answer far faster than a discovery call. Everything below in one message is all it takes — and leaving the price out is the fastest way to get skipped.
Email your detailsWritten inquiries only. We do not take cold sales calls during working hours, we do not book demos before seeing pricing, and automated outreach — dialers, sequenced drip campaigns, “I noticed your site is not ranking” — gets deleted unread.
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Email the details to the inquiries inbox. Written first means we can actually evaluate it instead of sitting through a demo to learn the price.
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Anthony reads every inquiry. If there is a fit worth exploring, expect a reply within a few business days.
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A real conversation about scope, pricing, and timing. If it is not a fit right now, we will tell you plainly rather than go quiet.
No portal, no vendor application packet. If your service wins us work, saves us hours, or recovers money we are leaving on the table, we want to hear about it.